my guerilla advertising is going to be simple, a series of stickers that will be stuck on the walls of city streets. these stickers will be door mats, doors, open windows, and be accompanied with a small tagline “make yourself at home”

advertising is killing me

Finally decided that I don’t have time to try and think of a half descent campaign so my print campaign will be a dark image masked by the text of my tagline ‘make yourself at home’, hopefully it makes the audience look twice and take notice. Not ideal but let’s face it, I’m shit at advertising. Now onto guerilla

…we took a look into the world of advertising through mediums such as television and radio.

-sigh-, as much as I hate radio and television advertising it has to be done later on…(i think, there must be a reason why we’re doing this).

Television advertising is much like shooting a rifle into a sea of people. It’s a hit n’ miss scenario where you’re scattering your advertising into a random sea of people (unless you really really know your target audience e.g. what time they watch t.v., what channel they’re gonna be watching, do they flick?  + it’s REALLY REALLY EXPENSIVE, so for our campaigns its pretty much pointless, unless you make a moving visual seem like its moving without it actually  moving, such as stop motion, I think I’m going to do some stop motion for my ad campaign. Although we don’t have to actually film our television ad’s I just think it’s a more realistic idea to propose.

Radio is cheaper but I also think it’s not a good form of advertising. As Nathan said it’s something that’s always in the background and nobody ever sits down to listen to the radio. So  maybe a really annoying monotonous ad, which might be really annoying and monotonous but to me it’s the only way that a radio advertisement is going to be noticed. OR you could have someone like Hamish and Andy just say ‘Restore: Make yourself at home’ randomly about 43 times in the two hour session that they have, just as they do with the McDonalds Dinner Box. (see, this is about the only ad ive ever noticed or taken notice of on radio). Much like Merrick, Dools and Ricky Lee always say “Bankwest: Happy Banking” all throughout their three hour session.

These are my ideas for radio and tv advertising: cost effective, simple and realistic

Seeing as though I’ve added the premise of helping making wise life decisions, my print campaigns are going to consist of a snapshot of an everyday action in which the individual is making a subliminal choice. For example, in setting the dinner table a lady goes to grab the knifes from a drawer in the kitchen. In the drawer are the normal kitchen knives but there will also be a a dagger of some sort. The snap shot will be of a hand reaching into the kitchen drawer, about to make the decision.

Tagline for the ads will be ‘make yourself at home’, thus making the right decisions will help you make yourself into a good individual leading a good life.